Answering the Important Questions about Vegan Protein

 Jack Purdie, Creator of Exceed, Answers the most often-asked questions.

Before I begin, I would just like to point out that I will be producing a video on this topic very soon as well. I believe there are a lot of questions, myths and misconceptions around vegan proteins and plant based diets that need to be put to bed. This article, and the following video, intend to do just that.

Exceed, the new vegan protein from Nutral, had been in development for nearly a year before it finally hit the market in January 2017. During that time I really launched myself in to the mysterious and slightly crazy world of vegan supplementation. All kinds of buzzwords, misconceptions, rumours and just plain lies seemed to be all too common place, as companies quite literally climbed over each other to win over the customer.

The fact is, I’m not here to tell you that one company is better than the other, or that one product will fulfil your requirements better than another.

The bottom line is, different people have different needs, different goals, different intolerances and requirements… There is not a ‘one size fits all’ in this niche.

It is for this reason that I will not be shaming competing companies for their choices of ingredients. I have found what I believe works for me, and my customers and I hope they have found the same for them and theirs.


ANYWAY, that’s enough of that. I wanted to publish this blog post to address some of the most asked questions that get posed to me. Some of them are great, some of them are downright ridiculous. It’ll be a journey.

Are you ready to begin? Me too! Let’s do this!

Okay, so:

1. “I’m not vegan, so why should I choose a plant based protein Supplement?”

This is one of my favourites.I just want to clear up that here at Nutral, we do not consider it a requirement for our customers to be vegan. Our protein is developed to be suitable and to be enjoyed by everyone.

But of course, on the same note, you don’t have to be vegan to enjoy a whole, natural, non-gmo product that is also good for the environment.

The fact is, by opting for a plant-based protein supplement, the benefits may actually go deeper than you thought. Do you feel bloated after sinking a nice creamy whey protein shake? Yeah? Well you don’t get that with Exceed. What about the dreaded protein farts? Also a thing of the past by cutting out the humungous amount of lactose you’re pouring in to yourself. I could go on, but really the best way for you to understand what I’m talking about is to try it out for yourself. Go on!

2. “What’s wrong with Whey Protein?”

To help answer this question, I’m going to ask one back (I know, I hate it when people do that too, so I’m sorry): Do you know what your whey protein is actually made of?

Whey is a by product of the dairy industry. It is produced by coagulating milk and edible acidic substances. It’s also one of the longest-standing and most popular sources of dietary protein foritification used today.

But when you dig a little deeper, you can’t help but wonder why.

Milk, by its very nature contains growth hormones for baby cows. When you look past all of the processing that goes in to milk to get it ready to drink, this fact stays true. Even more grim, milk actually contains an abundance of antibiotics that are fed to the cows to keep disease at bay.  I’m not going to get all hardcore vegan here, because this is not the time nor place, however just take a moment to consider what went in to that whey before it went in to you. You know what I mean? White fluffy strawberry flavoured powder is not always what it seems.

3. “I’ve seen similar products to Exceed online – why is yours better than those ones?”

I’m going to make a bold statement here. There are some really good products on the market, and to some of those brands I personally take my hat off to them producing a great product. Fair play to those guys, clap for yo’ damn selves.

However, on the other hand there have been some key areas completely ignored, leaving massive gaps in the market and some people feeling largely unsatisfied.

Well – we can’t have that can we. So we set out to satisfy our customers. Ahem.

One of the massive points that lets the majority of vegan proteins down in Soy. That little 3 letter word that seems to create whole multitude of controversy, and frankly I’m sure you’re sick of hearing about it. Don’t worry I’ll keep this brief.

So, in a nutshell, Soy has been shown to contain Isoflavones. These are phytoestrogens that have a very close chemical make up to estrogenic compounds, and are often treated by the body as such, and can exert estrogenic effects.

What does that mean? Well, if you’re male, you’re growing boobs – Soz.

Okay, not quite. However it does mean that it can lead to a hormonal inbalance in both men and women who have large amounts of soy in their diet. For a male looking to increase muscle mass, or lean out, estrogen is not something you want increased levels of. Similarly, increased levels of estrogen in females has also been shown to have detrimental effects on health and wellbeing.

  • “But this XYZ protein says it doesn’t contain Soy Protein”

They’re probably telling the truth too, but as any die-hard supplement fanatic will tell you, occasionally these ingredients will get snuck in where you least expect it. Soy is a really cheap ingredient, and a lot of manufacturers have been known to shove it in wherever possible to fill out the formula.

Soy Lecithin is a compound that is a by product of soy processing. Its made from the leftovers of the soy plant, after removing the soy oil, which is processed using ‘Hexane’ to isolate and process the lecithin. Hexane, by the way, is a by product of the oil and petroleum industry.

Yet, this stuff still makes its way in to our protein shakes and supplements to this day, its purpose is to prevent the powder from ‘clumping’ when mixing with water in your shaker. Pretty mental, huh? Luckily, if your protein powder contains this, it is now a requirement that it is stated on the ingredients label. Go check it out!

So, why is Exceed better than a lot of other products? Well, when we say ‘Soy Free’, we absolutely mean it. We use a vegan sunflower lecithin, which is processed in a much more tasteful manner, and will leave you safe in the knowledge that you are absolutely, not consuming soy.

This is just an example of the depth we went in to when refining the  ingredients for Exceed. Honestly, we would be here all day if we dug down in to each element as to why Exceed is so awesome. This will all be covered in a video really soon, so stand by for that – it’s going to be cracking.

4. “I don’t normally take supplements, will this work for me?”

Very good question, thank you for sharing. I think it’s important to establish how you would consider a supplement ‘working for you’. What are your goals? What are you trying to achieve with Exceed?

Are you looking for overall health and wellbeing?

How about lean muscle gain and fat metabolisation?

Weight loss? That generic old term… Maybe you’re just looking to try something new?

For any supplement to work, you have to also look at your lifestyle. Go on, ask yourself what you have done today. Go on, I’ll wait.

Have you moved from the sofa? If so, good – 10 points. The fact is, nothing will work unless you do. If you take a scoop of Exceed and then sit on the sofa eating pizza watching TV, then no, Exceed will not work for you.

If you take a scoop of Exceed and use it in conjunction with a good diet and a training regime that is tailored to your own goals, then you will notice very quickly that the benefits can be quite evident.

5. “My friend tried a vegan protein once and said it tasted disgusting. Why would I want to do that to myself?”

Frankly, you need to tell your friend they need to take a good long look at their protein choices, and do their research better.

It’s important to remember that vegan protein shakes are natural. There’s none of that fluffy sugary strawberry milkshake stuff here. Although the flavours have been blended and formulated to taste absolutely as good as possible, vegan shakes are based on natural ingredients.

But for the most part, the GOOD vegan protein shakes (ahem) come in some really amazing flavours.

6. “Protein powders are full of sugar”.

Yes, you’re right they are. Since the popularisation of whey protein and societies tastes changing to always needing something ‘sweeter’, manufacturers have had to increase the level of sugar in protein shakes to accommodate this.

In turn, this has lead to an elevated carb content and also a risk of diabetes.

One such way around this that protein manufacturers are beginning to use is to use ‘Stevia Extract’. Stevia is a natural sweetener, with extracts of the leaf being used to create a natural sweetener. However, like most things, this too is becoming largely overused and some long term users of supplements are already beginning to complain of intolerances to stevia. This article goes in to some of the symptoms that may be attributed to a stevia intolerance.


Vegan supplements are a minefield. However as long as you know what you are looking for then it is very easy to make the right decisions.

In any case, it is imperative that you clearly decide what your overall goals are, establish any dietary restrictions or intolerances that you are faced with and choose your vegan protein supplement based on this.

I am going to personally be publishing a lot more information on this topic as time goes on, however I, or any of the team at Nutral will always be very happy to answer any questions that you may have.

Speak soon.


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